Friday, April 25, 2008

Baylor Real Estate Researcher Notes Trends For Agents

Newswise — Dr. Chris Pullig, Director of the Keller Center for Research in Residential Real Estate Marketing at Baylor University’s Hankamer School of Business, noted today that while existing home sales are on the decline there has only been a marginal reduction in National Association of Realtors (NAR) membership, hence fewer transactions are available to each individual agent. “For the agents who will succeed in this kind of environment, the key is going to be who can operate more efficiently and are more strategic in the way they allocate marketing resources,” Pullig said.

(Refer to graphic chart at Source: National Association of Realtors.)

Though existing home sales have been waning since 2005, there has only been a marginal reduction in NAR membership, a response that does not reflect the strong correlation these two figures have shown in the past. During the recent housing boom, which began in the mid-1990s and continued through the first half of this decade, NAR membership nearly doubled – from 729,266 in 1993 to 1.27 million in 2005. But as the number of homes sold shifted downward in 2006, the number of real estate agents continued to rise.

“When we see these kinds of trends, we want to investigate the means by which real estate agents most effectively generate revenue: What lead generation techniques are most effective?” said Dr. Kirk Wakefield, chair of the Marketing Department at Baylor. “What marketing strategies work best given this environment? Taking this aggregate trend into consideration, the focus of the Keller Center is on agents and what makes them successful as individuals. We want to examine things such as the best ways to promote and communicate an agent’s business and the best ways to brand individual or group real estate agencies.”

The Keller Center is currently looking at issues that affect residential real estate marketing strategies including lead generation and conversion, branding issues, consumer expectations and pricing. While the research will remain academic in nature, the Keller Center also focuses on making the information learned accessible to the working real estate agent. Articles discussing the center’s studies will be available online at, beginning June 2008.

“Moving forward, the center will focus its studies on the factors that influence individual home buyers in their decision, as well as marketing and management issues that are important to real estate agencies and small businesses,” said Pullig. “The faculty associated with the center will generate research in areas yet untouched by academia, finding real answers to age-old questions about buyer-seller relationships.”

The Keller Center supports an academic major in Professional Selling.
The Keller Center encourages the participation of realtors in their research. To be added to the Keller Center mailing list, please send your name, address and email to

About Baylor Business
The Hankamer School of Business holds to a visionary standard of excellence whereby integrity stands shoulder to shoulder with analytic and strategic strengths to build leaders, not simply careers. Visit for more information.

Sunday, April 20, 2008

New Waco Houses Emphasize Design & Architecture

Houses built by Front Porch Homes feature traditional architectural styles, unique color combinations, and creative floor plans and layouts. Front Porch Homes is an annual participant in the HOTBA Parade of Homes and is building in the Cotton Crossing & Rancho Lorena master planned communites to name a few. They will also build on customers individual lots as well.

Tuesday, April 1, 2008

Rancho Lorena Nears Completion of First Phase

The Rancho Lorena subdivision is nearing completion. Almost 35% of the lots have been pre-sold to builders and individual homebuyers. The roads are being prepared for base and asphalt as we speak. Rancho Lorena is Lorena's premiere subdivision offering acreage lots from 1.4 to 4 acres. It is situated in the perfect location development wise. The property is in the Lorena School District, it has Spring Valley Water, and is in the City of Waco ETJ, so residents will basically have no city taxes until it is annexed. Lorena has been a very desirable school district for over 20 years, however, families wanting to relocate there have only had a few options as to where the could move. Now with the great access to Spring Valley Rd. and Old Lorena Rd., Rancho Lorena is poised to be best place to live in the Lorena area.

Country Estate Living at its best. Rancho Lorena will allow you to have an animal such as a horse. You can build a barn or out-building as long as it matches the construction of the house. There is a 2,000 sq/ft minimum on houses. All buyers will submit there plans to the Architectural Control Committee for review and approval.

Lots are very affordably priced and are going quickly. A model home will be built sometime in 2008. For more information, you can go to or for contact information.

Mark P. Felton

Keller Williams Realty 254-495-1241 .

Mark Felton offers buyers looking for houses in Waco a full suite of professional services. As a licensed realtor and co-owner of Keller Williams Waco, he can assist you with any of your real estate needs. Mark also is a Custom Home Builder and Developer. His home building company is Front Porch Homes which builds in and around the Waco area. And his development company is Frontera Development, which is a full service real estate development firm based in Waco, Texas. The primary focus is residential, master planned communities that emphasize the values of New Urbanism and Traditional Neighborhood Development.

Frontera Development is also the developer of the Cotton Crossing subdivision in Woodway as well as Lost Oaks in Bosqueville.